2015 - Present
Guided company product and vision from ideation to feasible realization through UI/UX and general design best practices. Designed product across all platforms including web and mobile as well as all aspects of B2C and B2B facing applications. Work included but is not limited to:
Lead creative direction for initial branding and subsequent rebranding along with the production of marketing material, video content and interactive elements.
Collaborated with third party vendors to manage and lead design for Las Vegas tradeshow booth within budget and tight deadline.
Assisted CEO & CSO in narrowing down target demographic and refining business model in effort to capture and retain key users.